.png)
Seize opportunities to elevate your omnichannel shopping experience and engage consumers with in-store digital advertising powered by Caper Carts.
Whether shopping in store, scheduling a pickup, or choosing at-home delivery, consumers are purchasing their groceries in more ways than ever before. These shoppers are driving an uptick in digital engagement: More than half of all grocery sales in 2023 were digitally influenced.
It’s clear that today’s consumers are tech-savvy. So how can grocers tap into this behavior and drive engagement in stores?
One solution is connected grocery technology like Caper Carts — AI-powered smart carts that enable scan-as-you-go shopping with a digital screen built into the cart. Caper Carts enable omnichannel benefits, such as personalized ads and offers for in-store shopping trips, that resonate with consumers already using digital tools. Results are already promising, as grocers are seeing consumers spend 30 minutes on average shopping with Caper Carts in stores.
In-store digital advertising can enhance consumers’ experiences as they shop. By leaning into digital advertising through solutions like Caper Carts, you can unlock opportunities to:
Let’s take a closer look at these opportunities and see how Caper Carts can help drive results for your business.
Grocers can tap into online purchase histories, in-store coupon redemption, and data from other touchpoints to create omnichannel advertising strategies that resonate with consumers. Some of these strategies can include:
Consumers engage with strategies that integrate seamlessly with their preferred shopping channel — and grocers can add value by giving their strategies a personal touch.
However, initiating an omnichannel strategy can pose challenges without adequate tools. Some grocers may find their digital resources have limitations if they’re not powered by the latest innovations in grocery technology.
Caper Carts enable grocers to seamlessly implement a variety of digital and physical advertisements in store locations. By tapping into Instacart’s extensive network, Caper Carts provide customers streamlined access to their shopping lists from the Instacart App and digital coupons clipping on the cart’s screen — delighting consumers in real time while they shop. And with AI technology, consumers can receive personalized shopping recommendations and ads tailored to their unique behaviors and shopping habits directly on the Caper Cart screen.
Finding the right balance between physical and digital in-store advertising is crucial. Too few ads may result in lower visibility and engagement, while too many ads can overwhelm consumers with irrelevant offers, leading to frustration.
However, striking a balance is easier than you might think. In reality, consumers tend to be receptive to in-store retail media. This presents a powerful opportunity to drive consumer engagement — and activate a new revenue stream through third-party ad placements in your stores, sparking discovery of CPG brands with high-intent audiences.
Although the scale of this opportunity might appear daunting initially, implementing in-store digital advertising actually reduces its complexity. With digital surfaces, you can cycle multiple ads in one location and spend less time combing your stores for physical ad placements.
You can also personalize advertisements by integrating with a retail media network. Carrot Ads, an exclusive solution offered by Instacart, connects grocers to third-party advertisers on a massive platform. By enhancing in-store digital advertising on Caper Carts, consumers can receive timely and meaningful ads directly on the cart’s screen — creating a powerful new opportunity for retailers and CPG brands. But Caper Carts offer even more benefits than these, including:
Connected technology offers an upscaled shopping experience for consumers who are ready to try something new. And, with in-store digital advertising built for grocers, you can activate a lower-lift opportunity to engage with consumers where they are.
It’s important to choose a solution that minimizes manual input — especially for mid- and large-market grocers. After all, personalizing offers isn’t always realistic at the individual level.
Caper Carts are a connected technology solution that enable personalized advertisements and offers for grocers of all sizes. Carts unobtrusively serve consumers in-store digital advertising that’s personalized to their shopping lists and their current baskets. And, with additional integration features, including in-store navigation and line-skipping capabilities, Caper Carts unify in-store and online shopping behaviors to make the next step in personalized consumer engagement seamless.
As grocers and consumers usher in the future of omnichannel shopping, the opportunity for in-store digital advertising has never been more powerful. With connected technology built for digital and physical preferences, you can elevate consumer shopping experiences, deliver personalized advertisements and offers, and even introduce new revenue streams to your stores.
At Instacart, we support grocers with intuitive solutions that drive results. And, as the largest grocery delivery platform in North America, we’re uniquely connected to consumer desires in the omnichannel era. Learn more about Caper Carts, and discover how connected technology boosts engagement with consumers.
Ready to see how Caper Carts can work for your business? Book a demo today!
